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NIVEA India has secured the coveted title of India’s No. 1 Trusted Skin Care Brand according to research conducted by TRA - a premier brand intelligence and data insights firm. Emerging as the winner for the third time in a row, the victory reinforces the company’s commitment to trust, care and quality. The Brand Trust Report 2023, which represents the views of consumers and influencers across 16 Indian cities, ranked NIVEA India at the No:1 position. This accolade is a testament to the brand's consistent efforts to provide consumers with products of the highest quality and its dedication to building enduring relationships with consumers and shoppers based on trust. With this recognition, NIVEA India continues to reinforce its position as a leading brand that is synonymous with reliability and excellence.
 
The recent recognition by TRA also serves as a testament to the loyalty consumers have placed in NIVEA India over the years, which has propelled the brand's ambition to become Emerging India’s Most Loved and Trusted Skin Care Brand. For generations, the organization has been dedicated to providing skin solutions that cater to the diverse needs of Indian consumers. The portfolio of caring Skincare products from NIVEA spans categories from body lotions, sun care and skin creams to personal care, offerings like Deo Roll-ons, Body washes and Men care products. The brand offers consumers a vast selection of formats, textures, and innovative solutions tailored to address their unique skin concerns and moisturizing needs. NIVEA India's ability to adapt to modern times while retaining its core values is a hallmark of its enduring success. With each new product, the brand continues to evolve and invent, ensuring that it meets the ever-changing needs of the Indian consumer and delivers healthier-looking skin with each use.
 
Expressing his gratitude towards the recognition, Mr. Neil George, Managing Director NIVEA India, commented, “Trust is the cornerstone of a successful brand and the recognition of NIVEA as the most trusted skin care brand in India for the third time is a testament to our relentless commitment to quality and consumer satisfaction. With over 111 years of expertise in the field, the brand has dedicated countless resources and efforts to develop a deep understanding of the diverse preferences of consumers and has consistently delivered high-quality, modern and effective skin care solutions that meet the rapidly shifting market landscape and lifestyle behaviours. Winning this certification represents an important milestone in our journey to become India's most loved and trusted skincare brand and reaffirms our commitment to establish long-lasting relationships with our customers and build a loyal fan base.”
 
Congratulating the brand on to this achievement, Mr. N. Chandramouli, CEO, TRA Research remarked, “By prioritizing the needs and preferences of its customers in every aspect of its operations, NIVEA India has been able to establish itself as a trustworthy and reliable brand with a loyal and satisfied customer base that values the brand’s commitment to quality and care. This strong foundation has made the brand a natural choice for Indian consumers when it comes to their skin care requirements.”

About Beiersdorf AG

Beiersdorf has stood for innovative, high-quality skin care products as well as pioneering skin research for 140 years. Leading international brands such as NIVEA, the world’s no. 1 skin care brand*, Eucerin (dermocosmetics), La Pairie (selective cosmetics), and Hansaplast/Elastoplast (plasters and wound care) are cherished by millions of people around the world day after day. Renowned brands such as Aquaphor, Coppertone, Chantecaille, Labello, 8x4, atrix, Hidrofugal, Maestro, and Florena round off our extensive portfolio in the Consumer Business Segment. Through the wholly owned affiliate tesa SE, Beiersdorf is also a globally leading manufacturer of technical adhesive tapes and provides self-adhesive solutions to industry, craft businesses, and consumers.

The Hamburg-based company generated sales of €7,627 million as well as an operating result (EBIT) of €933 million in fiscal year 2021. Beiersdorf has more than 20,000 employees worldwide, who are connected by shared core values, a strong corporate culture and the Beiersdorf purpose Care Beyond Skin. With its C.A.R.E.+ business strategy, the company pursues a multi-year investment program focusing on competitive, sustainable growth. The program is consistent with the ambitious sustainability agenda, with which Beiersdorf is generating clear added value for consumers, society, and the environment.

* Source: Euromonitor International Limited; NIVEA by umbrella brand name in the categories Body Care, Face Care, and Hand Care; in retail value terms, 2020.
 
Additional information can be found at www.beiersdorf.com.

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About TRA Research

TRA Research is a consumer-insights and brand analytics company dedicated to understanding and analyzing consumer perceptions through two globally acclaimed matrices of Brand Trust^TM and Brand Desire^TM. TRA Research conducts primary research with consumer-influencers across 16 Indian cities every year. TRA’s Brand Trust Report 2022 is the 11^th in its series.
 
TRA Research is also the publisher of India's Most Desire Brands^TM.
Source: BUSINESS WIRE INDIA